You already know your product is nice, however for some purpose, your touchdown web page simply isn’t changing guests into prospects. It’s irritating, isn’t it?
I’ve designed and analyzed tons of touchdown pages throughout my profession. And I’ve seen first-hand what number of web site homeowners and entrepreneurs wrestle to truly convert their customers.
However what if I informed you that with just a few strategic tweaks, you can rework that underperforming touchdown web page right into a conversion powerhouse? That’s precisely what we’re going to discover at present.
Word: It is a visitor publish by John Turner, the co-founder of SeedProd, a preferred drag-and-drop web page builder plugin for WordPress. That is an professional column the place we invite a WordPress professional to share their experiences with our readers.
There’s no higher technique to be taught than from real-world examples, and I’ve discovered some true gems for you. Right here’s an inventory of touchdown web page examples we’re going to take a look at at present:
1. WPForms
In case you are trying to create a Google advert touchdown web page, then I’ve discovered a fantastic instance to take inspiration from.
WPForms ran a PPC advert marketing campaign for the search key phrase ‘Sq. funds plugin’, they usually noticed a large 36% improve in conversions.
Right here’s why their touchdown web page works so nicely. First, the design is crisp and sharp, and the copy is straight to the purpose.
It’s precisely what you need for a PPC touchdown web page. They perceive that guests from advertisements are sometimes able to take motion, in order that they’ve eliminated any pointless data which may decelerate the decision-making course of.
What stands out to me is how nicely they’ve aligned their key phrases and touchdown web page content material. When a customer clicks on an advert for a ‘Sq. Funds plugin,’ that’s precisely what they see on the touchdown web page. No confusion, no wasted clicks.
They’ve additionally positioned the ‘Get WPForms Now’ call-to-action button all through completely different components of the web page. It is a sensible transfer to be sure that regardless of the place a customer is on the web page, they’re by no means removed from the following step.
What you’ll be able to be taught from WPForms: With PPC, you’re spending cash for each click on. Be certain to match your content material to your advert key phrases and maintain your name to motion inside simple attain to maximise your return on funding.
Aside from that, I like to recommend monitoring your advert efficiency utilizing a instrument like Google Analytics. You don’t need to make enhancements in your touchdown pages blindly. As a substitute, use information to give attention to efforts which can be most certainly to spice up conversions.
2. Hostinger
Changing guests is necessary, however you additionally need folks to really feel comfy and assured when shopping for from you. I’ve discovered that overselling is a surefire technique to make potential prospects skeptical.
Hostinger‘s touchdown web page strikes a fantastic steadiness between promoting and constructing belief.
First, let’s discuss in regards to the ‘Ask AI’ chatbot button. It is a sensible technique to give fast solutions to guests’ questions, making it simpler for them to determine. The 30-day money-back assure additionally helps folks really feel safer about attempting the service.
The FAQ part additionally addresses widespread questions upfront, which is necessary for eliminating hesitation.
From WordPress utilization to pricing particulars, they’ve lined all of the bases.
What you’ll be able to be taught from Hostinger: Companies promoting technical providers ought to give attention to constructing belief alongside their gross sales pitch. It would be best to anticipate questions and handle them in your touchdown web page to take away any doubt about shopping for your product.
3. Surfshark
Retaining issues easy in your touchdown web page will be extremely efficient. In actual fact, one research exhibits that when a web page goes from 400 to six,000 components (like textual content, titles, and pictures), the possibilities of folks changing can drop by 95%.
Surfshark’s affiliate touchdown web page is a superb instance of simplicity.
The highest a part of the web page is clear and uncluttered, with no distracting navigation menu to tug guests away from the principle message. The brilliant call-to-action button is unimaginable to overlook as a result of it contrasts nicely sufficient with the remainder of the design.
What actually catches my eye is how they’ve customized the web page. By mentioning Mrwhosetheboss, the channel the place this affiliate hyperlink seems, they immediately create a reference to guests who’ve come from that supply.
As you scroll down, you’ll discover a slider showcasing rotating testimonials from well-liked YouTubers. This intelligent use of social proof shortly builds belief and credibility.
Social proof is a strong instrument to steer potential prospects, which is why web page builders like SeedProd have an analogous rotating testimonials characteristic. It’s an efficient technique to exhibit optimistic suggestions whereas saving invaluable house in your touchdown web page.
What you’ll be able to be taught from Surfshark: Tailoring content material to your guests could make them really feel seen and create an prompt reference to them. When that occurs, they’re extra more likely to interact together with your web page and belief your model.
Personalization isn’t as sophisticated as you would possibly suppose. If you wish to implement this technique, WPBeginner has a information on the right way to add dynamic content material in WordPress (together with customized campaigns).
4. Trainwell
Whereas taking a look at touchdown web page examples, I’ve seen numerous lengthy, scrolling pages filled with data. In actuality, that’s not at all times a great follow, and Trainwell proves that much less will be actually extra.
They’ve match all the things necessary onto a single display screen in order that no scrolling is required. It’s a daring transfer that pays off as a result of customers can simply give attention to the important data with out distractions.
Even on this restricted house, they’ve managed to incorporate highly effective social proof. They’ve prominently displayed ‘LOVED BY 39,000+ CLIENTS!’ together with a 4.9-star score.
When the ‘Discover my coach’ button is clicked, it results in a easy survey that can match customers with the correct private coach. The 14-day free trial banner on the high of the survey is a great technique to handle potential hesitation.
What you’ll be able to be taught from Trainwell: Profit from a restricted house with a transparent name to motion and social proof components. Additionally, perks like a free trial can ease prospects into signing up, making them really feel like there’s much less threat in buying from you.
5. PushEngage
In digital advertising and marketing, timing is essential. In the event you strike on the proper second, then you can flip a easy marketing campaign into an enormous success. PushEngage‘s touchdown web page for Notix customers exhibits how to do that nicely.
They made this web page figuring out Notix was closing down, concentrating on customers who wanted a brand new service quick.
What’s nice about this touchdown web page is that they used ‘Notix various’ of their major headings. This finest follow may help your touchdown web page present up in related searches and enhance your advert high quality scores.
One other side I need you to be aware of is how they use social proof. They show stay notifications with TrustPulse, displaying current purchases from varied places. This intelligent tactic creates a way of ‘If others are shopping for, perhaps I ought to too!’
To high it off, in addition they share buyer case research with actual metrics.
Case research present concrete, measurable outcomes that potential prospects can relate to. They’re extra credible than utilizing testimonials alone as a result of they present real-world purposes and outcomes to your services or products.
What you’ll be able to be taught from PushEngage: When making a competitor touchdown web page, use their identify in your headings the place related, however don’t simply stuff key phrases. Additionally, I like to recommend considering exterior the field and discovering methods to current measurable social proof moderately than simply customers’ opinions.
6. Scentbird
Do you know that one model boosted its conversion charges by over 300% simply by including a countdown timer? This characteristic faucets into a strong psychological precept referred to as shortage.
Once we see time ticking away, our mind tells us the chance is restricted. This creates a way of urgency that may push us to make choices sooner, and Scentbird makes use of this tactic brilliantly.
It’s not simply in regards to the time operating out, although. They’ve paired it with a big low cost: 55% off. This mix of time stress and perceived worth is a strong combine for driving conversions.
We’re naturally wired to keep away from lacking out on good offers, and this setup tells our mind, ‘Act now, otherwise you’ll remorse it later!’
What’s intelligent is how they steadiness this urgency with clear details about how their service works. This addresses potential hesitations with out distracting from the principle name to motion.
What you’ll be able to be taught from Scentbird: Urgency ways like countdown timers are highly effective for limited-time gives. By creating a way of FOMO (worry of lacking out), you’ll be able to inspire guests to behave shortly and improve conversions.
7. OptinMonster
OptinMonster is a strong lead-generation software program that helps companies flip web site guests into subscribers and prospects. However whilst a lead era instrument, they nonetheless wanted assist with their touchdown web page.
My workforce labored on bettering their touchdown web page with SeedProd. With our web page builder, the OptinMonster workforce was in a position to create a brand new touchdown web page for his or her PPC marketing campaign in lower than half-hour, and the outcomes had been spectacular.
The brand new web page is fairly easy however contains a number of key options designed to interact and convert guests. An animated headline grabs consideration shortly, whereas an embedded video explains the product extra intimately.
In addition they use a number of types of social proof, together with statistics, model logos, and a testimonial carousel, to construct belief with potential prospects. These adjustments make the web page extra compelling and credible.
The outcomes? OptinMonster diminished their price per acquisition by 47.20%, elevated conversions by a whopping 340%, and improved their click-through price by 13.30%.
What you’ll be able to be taught from OptinMonster: Generally, you’ll be able to ditch the flowery options and simply persist with the fundamentals. As long as you embrace an attention-grabbing component, clarify your product clearly, and construct belief with social proof, you’re heading in the right direction.
I really broke down the system for a profitable touchdown web page in one other WPBeginner article. If you wish to learn my tackle it, take a look at the anatomy of a high-converting touchdown web page.
8. Bellana
Bellana’s touchdown web page is the proper instance of the right way to create a powerful first impression. Their full-screen video background immediately showcases the fantastic thing about Bali, which is a good way to promote high-end actual property investments.
As a substitute of pushing for a fast sale, they let guests think about themselves on this luxurious setting with the immersive visible. The clear design has a refined emblem and a noticeable however not pushy ‘Schedule a Name’ button.
I’ve discovered that this emotional connection is essential for big-ticket purchases. When prospects can image the approach to life or advantages of a high-value service, they’ll really feel extra emotionally invested and motivated to take the following step within the shopping for course of.
On the backside, you’ll discover a type to contact the enterprise proprietor. This sensible placement lets guests construct need earlier than they’re requested to take motion.
What you’ll be able to be taught from Bellana: Bear in mind, your touchdown web page doesn’t at all times must convert instantly. Generally, it’s about making a long-lasting impression that results in huge gross sales later.
A visually gorgeous, immersive expertise will be extra persuasive than a web page cluttered with textual content and calls to motion. Don’t be afraid to let your product converse for itself earlier than asking for the sale.
9. All in One search engine optimisation (AIOSEO)
Let’s say you run a SaaS firm that sells a undertaking administration instrument. To put it up for sale, you would possibly run a search advert marketing campaign to focus on key phrases like ‘undertaking administration software program’ or ‘undertaking administration instrument.’
Right here’s an concept I need you to strive: create separate touchdown pages for every of your core product options.
This method broadens your attain as a result of many individuals seek for particular options similar to ‘simple job task’ or ‘time monitoring for groups’ moderately than a whole software program suite.
All in One search engine optimisation (AIOSEO) is a WordPress search engine optimisation plugin that nails this technique. Their headline and above-the-fold call-to-action give attention to inside linking, which is among the many options this plugin gives.
This works as a result of it meets customers the place they’re of their journey. Somebody on the lookout for an inside linking instrument may not be prepared for a full search engine optimisation suite, however you’ll be able to seize their curiosity with a focused resolution.
What’s extra, it opens the door for upselling. As soon as customers see how nicely your characteristic works, they is perhaps all for exploring your full software program bundle.
That’s precisely what AIOSEO does. After explaining their inside linking instrument intimately, they go on to indicate the opposite search engine optimisation options the plugin comes with. Since this half is barely text-heavy, the workforce makes use of characteristic bins with icons to make it extra readable.
What you’ll be able to be taught from AIOSEO: Creating focused touchdown pages for every of your product’s options helps you seize a broader viewers. Then, you’ll be able to meet their particular wants and doubtlessly convert customers who may not have initially thought of your full bundle.
10. HelloFresh
I really like how HelloFresh’s touchdown web page instantly begins the signup course of when somebody opens it. This sensible method retains folks and instantly exhibits what the customers can get from their service.
The web page breaks down the signup into a number of steps, which is a superb follow to extend type completion.
Additionally, discover how they present the low cost provide within the floating banner. It’s a wonderful technique to remind people who they’re getting a great deal and encourage them to enroll.
What you’ll be able to be taught from HelloFresh: Generally, you’ll be able to present customers what they’ll get by shopping for from you rather than telling them in your individual phrases. HelloFresh does this nicely by instantly involving guests within the signup course of.
11. Lead Guru
Lead Guru optimized their squeeze touchdown web page with only one small change.
Utilizing OptinMonster, they swapped out an everyday type for a particular button referred to as a MonsterLink. This button, when clicked, opens a lightbox popup with the opt-in type.
It’s a intelligent use of the Zeigarnik Impact, which is a psychological precept that means persons are extra more likely to full duties they’ve already began.
The outcomes paid off huge time. Earlier than, 55% of tourists would join, however with the popup opt-in type, 81.8% of people that clicked it signed up. That’s a 26% improve total!
In addition they added an exit-intent popup to seize natural site visitors which may in any other case go away with out changing. In my expertise, this can be a sensible transfer to maximise the worth of each customer. It provides you one final likelihood to show a misplaced alternative right into a lead.
What you’ll be able to be taught from Lead Guru: Attempt breaking your signup course of into two steps. As a substitute of displaying a full type instantly, you can use a button that opens a lightbox popup type when clicked. This could make your web page much less scary and get extra folks to enroll.
12. Visser Labs
Visser Labs‘ success story demonstrates the facility of a well-designed pricing web page. My workforce just lately talked with them about how overhauling this component with SeedProd elevated conversion charges by over 10%.
The brand new web page has a extra up to date, trendy design and is way more informative in regards to the WooCommerce extension they promote. It guides prospects with a ‘Greatest Worth’ tag on one plan and clearly particulars the variations between the choices.
To construct belief, they’ve included a 14-day money-back assure, SSL safety assurance, and social proof mentioning ‘20,000+ retailer homeowners’. They’ve additionally addressed potential considerations with a pre-sales query type and an FAQ part.
What you’ll be able to be taught from Visser Labs: Make your pricing web page clear and reliable. Present folks precisely what they’re getting and why it’s a great deal. This could actually assist extra folks determine to purchase, particularly in the event you’re promoting one thing sophisticated or costly.
Need to get the identical outcomes as Visser Labs? Take a look at this WPBeginner information on the right way to add a ravishing pricing desk in WordPress.
I hope these high-converting touchdown web page examples have impressed you to your subsequent advertising and marketing campaigns. You might also need to see these guides on the right way to enhance the natural click-through price in WordPress and the highest explanation why your guests aren’t changing into prospects.
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