60+ Influencer Marketing Statistics You Should Know (2024)

60+ Influencer Advertising and marketing Statistics You Ought to Know (2024)

Are you able to take your influencer advertising data to the subsequent stage?

You possibly can consider this text as your final cheat sheet as a result of we’ve packed over 60 statistics into this put up that may assist you to higher perceive the impression and advantages of influencer partnerships. 

When you know the way influencer advertising can impression shopper belief and engagement, you can be higher geared up to make the correct selections when hiring an influencer. Alternatively, in case you are a content material creator on the lookout for enterprise companions, then you definately most likely wish to know the way a lot to ask for and the place to seek out one of the best alternatives.

So, let’s check out a very powerful influencer advertising statistics in 2024.

Checklist of Influencer Advertising and marketing Statistics for 2024

We advocate studying our checklist from high to backside so that you don’t miss any essential particulars. However in case you are in a rush and have to discover a particular set of influencer statistics, then be happy to click on the hyperlinks beneath to get to the part you’d prefer to learn:

Common Influencer Advertising and marketing Statistics

General social media influencer statistics

As of 2024, it’s estimated that the influencer advertising business is price $21.1 billion, and that quantity is anticipated to develop over the subsequent a number of years. 
83% of enterprise house owners who’ve tried influencer advertising say it has helped develop their firms.
In accordance with 60% of entrepreneurs, influencer-made posts carry out higher than conventional branded content material. 
The highest 5 international locations for influencer advertising are the US, Canada, the UK, Australia, and Germany.  
Listed here are the highest 6 influencer niches: way of life, style, magnificence, journey, mannequin, and well being and health. 
39% of name leaders say they’ve solely labored with 10 influencers or much less. 
On common, influencers reply to model proposals inside 14 hours. 
Influencer fraud is down, with lower than 37% of accounts impacted. That is spectacular when you think about that this quantity was 50% in 2021.
89% of entrepreneurs who used influencer advertising final 12 months say they may preserve or enhance their spending this 12 months. 

There’s little doubt that influencer advertising is rising in methods we by no means would have imagined 10+ years in the past. As of proper now, the business is price over $21 billion, and we don’t see issues altering any time quickly.

Enterprise leaders and entrepreneurs will proceed working with influencers as a result of it helps them enhance gross sales, engagement, and model consciousness. All three of those components are crucial for his or her long-term success.

On the opposite aspect of issues, persons are additionally discovering that they’ll develop an viewers and receives a commission to advertise their favourite services. Whereas many individuals already make a dwelling by being influencers, extra content material creators are getting into the sector every single day.

Now that you’re beginning to notice the impression of influencer advertising, let’s dive in and have a look at some incomes statistics.

Influencer Incomes Statistics

Influencer marketing earnings

Most influencers are compensated with cash (41.6%), free merchandise (29.5%), a steep in-store low cost (17.7%), and giveaway entries (11.2%). This implies paying influencers money for his or her providers is the highest choose. 
Nonetheless, near 85% of influencers say they’re comfortable to work at no cost merchandise in the event that they know and belief the model or if the product is a high-ticket merchandise. 
A majority of companies do each: pay for influencer providers and embrace the product they need the individual to advertise within the package deal. 
Influencers with lower than 10,000 followers cost between $20 and $100 for a put up. 
Creators with 10,000 to 50,000 followers cost between $35 and $450 per put up. 
Influencers with greater than 50k however lower than 500k followers cost $150 to $2,500. 
Macro influencers, which means these with 500k to 1 million followers, cost between $250 and $7,000 for collaborations.
Nearly 75% of entrepreneurs have turned to affiliate internet marketing to spice up their earnings. 
This is smart when you think about over 80% of manufacturers run affiliate applications.
In complete, 26% of influencers earn about $500 per thirty days for his or her work. 
In the meantime, 15% earn $5,000 or extra every month by means of model offers and content material. 

Influencers love what they do as a result of they get money funds, free merchandise, and far more for working with companions of their area of interest. The statistics present that the majority companies pay their companions for posts, which is nice information for content material creators.

Nonetheless, it’s additionally price noting that almost 85% of influencers are very happy to just accept a product as compensation if it’s from a model they belief. That signifies that working in your social proof may assist your enterprise construct higher relationships with influencers.

It’s additionally price noting the various kinds of influencers and the way the charges can change. As an example, somebody with lower than 50,000 followers is sort of at all times cheaper than somebody with over 1 million followers. 

In case you are an influencer, we advocate calculating your value by your efforts, viewers dimension, and attain. You’ll meet individuals who will give you far more and far lower than the median numbers we listed above, so don’t get discouraged when you get a number of low presents.

In case you run your personal web site, then we advocate utilizing a software like MonsterInsights to trace your web site analytics. This gives you entry to loads of information, together with your pageviews, guests, and hottest content material. Then, you need to use this data to barter a greater cope with companies that you simply wish to promote and endorse.

For extra particulars, simply see our information on the right way to monitor web site guests in WordPress.

Social Media Influencer Advertising and marketing Statistics

Influencer social media statistics

Globally, 4.74 billion individuals use social media. That’s virtually 60% of the inhabitants!
The common individual spends round 2 hours and half-hour on social media every single day.
43% of individuals flip to social media websites when they’re pondering of shopping for a product however don’t know the place to begin. 
89% of entrepreneurs say Instagram is one of the best place to work with influencers.
YouTube and TikTok are additionally extraordinarily common locations to attach with influencers. 
Don’t be afraid to diversify your technique as a result of omnichannel advertising will get 90% extra engagement and buyer retention when in comparison with single-channel advertising. 
There are over 100,000 self-described TikTok influencers in the US. 
Nearly all of these influencers have between 50k and 100k followers. 
Instagram boasts a formidable 500,000 influencers, which is why it’s one of the common platforms. 
On common, influencers use 2 or extra social media accounts to construct and preserve their reputations. 
Over 75% of all influencer entrepreneurs use social media engagement metrics to trace their efficiency. 

Practically 60% of the world has a minimum of one social media account, and the common individual spends over 2 hours a day on these websites. 

As a result of reputation of those platforms, you’d wrestle to seek out influencers who don’t use social media to construct and preserve their audiences. 

Regardless of there being many platforms to select from, three clear winners shine above the remainder: Instagram, YouTube, and TikTok. These platforms have huge audiences, and most of them are keen to take heed to influencers they belief and take a look at their product suggestions.

In case you are an influencer with a web site, then you definately most likely wish to know the right way to convey your website and social media collectively to maximise conversions. Fortunately, the reply is less complicated than you would possibly assume.

You possibly can simply harness the facility of social media in your website with Smash Balloon. It’s the greatest social feed plugin that works with all the favored social media platforms, together with Fb, TikTok, Instagram, and YouTube.

You need to use Smash Balloon to embed your social feeds into your web site and present guests what’s taking place in your social media accounts. This can be a nice technique to switch power and pleasure, which suggests a extra engaged viewers. Plus, you possibly can permit individuals to comply with and like your social content material out of your web site, which might develop your viewers.

Influencer Prices and Engagement Statistics

Influencer engagement statistics

Most firms spend lower than $50,000 per 12 months on influencer advertising, however about 11% spend $500k or extra. 
The common price of working with an influencer is $257 per put up, however that quantity can range wildly based mostly on viewers dimension, business, and attain. 
About 61% of individuals work with the identical influencers a number of instances as a substitute of continually searching for new companions. 
The 2 commonest challenges that companies have when on the lookout for influencers are discovering somebody who has an identical viewers and partnering with influencers who create high-quality content material. 

Chances are you’ll be shocked to study that about 11% of companies report spending over $500k on influencer offers. It’s secure to say that these are most likely firms which might be working with celebrity-level influencers. It’s not unusual for individuals on this class to receives a commission $5,000 or extra for a single put up! 

However don’t fear. Nearly all of entrepreneurs spend lower than $50k a 12 months to take care of influencer partnerships. That is partly attributable to the truth that influencers and entrepreneurs choose long-term preparations. 

Partnerships like this permit either side to learn. The influencers work with an organization they’re accustomed to and will get entry to new merchandise upfront. In the meantime, companies and entrepreneurs can work with somebody who genuinely understands their merchandise and is ready to join with their target market. 

Influencer Profit Statistics for Companies

Influencer benefit statistics

In 2023, 80% of on-line enterprise house owners who tried influencer advertising determined to dedicate a funds particularly to this technique. 
This is smart when you think about that influencer-generated content material sees 8x extra engagement in comparison with conventional social media posts. 
The highest two causes manufacturers associate with influencers are that they wish to increase their attain and generate extra gross sales.
Over half of all entrepreneurs say influencer partnerships have helped them discover people who find themselves genuinely keen on their services or products. 
68% of entrepreneurs say they like working with influencers for model collaborations.
There are various methods to measure the success of your influencer campaigns. The three commonest information embrace views, attain, and impressions.  
75% of companies monitor influencer gross sales individually in order that they’ll work with individuals who ship the strongest return on funding (ROI). 
72% of companies have an in-house influencer advertising marketing campaign, versus hiring an company to seek out companions and set up offers. 
On common, profitable companies that use influencer entrepreneurs earn $5.78 in income for every greenback spent.

Once we look just a little deeper, it’s clear that there are many advantages for manufacturers that associate with influencers. A whopping 80% of leaders who’ve labored with a minimum of one social media influencer mentioned it was price pursuing. 

One of many primary causes for that is that user-generated content material, on common, sees 8x extra engagement than regular posts and different branded content material.

Companies even have loads of instruments at their disposal to make sure they’ll discover and preserve one of the best influencers for his or her enterprise. In case you permit your influencers to additionally develop into associates, then we advocate protecting monitor of how everyone seems to be doing with AffiliateWP. 

AffiliateWP is one of the best self-hosted affiliate plugin that allows you to arrange your personal associates program and monitor your affiliate companions. This lets you see who’s driving essentially the most visitors and gross sales to your web site. As soon as who your high performers are, you possibly can prioritize them for brand new initiatives. 

Influencer Content material Statistics

Influencer content statistics

Nearly 90% of shoppers say they’ve engaged with an influencer in some unspecified time in the future.
60% of internet buyers say they’re extra keen to belief an influencer in the event that they often have interaction with feedback on their content material. 
90% of buyers say user-generated content material (like influencer critiques) impacts their procuring habits. 
In the identical group of buyers, 61% say they belief critiques from respected influencers simply as a lot as a suggestion from family and friends. 
32% of Gen Z declare they purchased one thing they didn’t know existed due to an influencer.
Greater than 40% of those individuals say they like watching critiques made by influencers they know and belief.  
91% of individuals wish to see extra interactive content material.
Video content material is a well-liked alternative for influencers as a result of the common individual watches 100 minutes of content material on-line every single day. 
Nano influencers have a content material engagement fee of 5%, which is considerably larger than the business common of two.2%. 
98% of companies is not going to attain out to an influencer if their content material isn’t related to their target market. 

Influencer content material is available in many various styles and sizes. The most typical format is video, but it surely’s not unusual to see content material creators use photographs, social media posts, and articles to advertise associate manufacturers.

On the subject of the kind of content material, critiques have the primary spot. Practically 90% of individuals say critiques from influencers have a direct impression on how they store. If somebody’s favourite influencer tells them your product is one of the best, then there’s a great probability they may go to your web site and make a purchase order. 

Opinions additionally act as social proof for enterprise house owners. Persons are extra more likely to assume you’re reliable if individuals they belief say you’re nice. So, even when the client just isn’t prepared to purchase proper this second, they may bear in mind your organization sooner or later. 

This works equally to displaying testimonials in your web site. So, we advocate utilizing each methods to get essentially the most gross sales.

It’s additionally widespread for influencers to create a web site the place they’ll promote services. 

Then, they may use a software like OptinMonster to create a popup that invitations customers to hitch their e-mail checklist in trade for unique coupons that the subscriber can use on associate websites. This technique helps influencers join with their viewers and permits them to grasp which content material resonates with their readers. 

Know-how and the Way forward for Influencer Advertising and marketing

The future of influencer marketing

63% of companies say they use synthetic intelligence (AI) to streamline their influencer advertising campaigns. 
The three primary causes for utilizing AI and machine studying expertise on this discipline embrace figuring out influencers (64%), discovering and distributing related content material (13.3%), and figuring out spammy influencers and pretend engagement (5.6%)
Over 50% of influencers assume pure language processing (NLP) will make their jobs simpler sooner or later. 
About 30% of influencers have invested in premium advertising software program to allow them to handle and automate their campaigns. 
By the tip of 2024, it’s estimated that manufacturers will spend $7.14 billion on influencer advertising.
Consultants imagine that the influencer business shall be price a formidable $22.2 billion by 2025. 
The marketplace for influencer advertising software program is predicted to develop by $223.7 million by 2025.

Companies and influencers are utilizing AI and machine studying to make their jobs simpler. We anticipate to see each teams proceed utilizing these instruments to do issues like discovering related companions, distributing content material, and scheduling posts. 

On the subject of the way forward for influencer advertising, issues are trying vibrant. It’s estimated that the business shall be price $22.2 billion by 2025. Plus, the necessity for influencer advertising software program is anticipated to develop by $223.7 million in only one 12 months.

It doesn’t matter in case you are an skilled influencer, fascinated with getting into the business, or a enterprise on the lookout for influencer companions. There are extra alternatives than ever earlier than, and we anticipate the business will continue to grow sooner or later.


WPBeginner, AffiliateWP, TrustPulse, Smash Balloon, RafflePress, WPForms, OptinMonster, PushEngage, SeedProd, AIOSEO, InfluenceKit, Influencer Advertising and marketing Hub, Startup Bonsai, Goat Company, Grin, Sprout Social, The Social Shepherd, HubSpot, Statista, Shopify

We hope this checklist of influencer advertising statistics and developments helps you enhance your technique as a enterprise proprietor or improve your gross sales as an influencer. You might also wish to see our checklist of affiliate internet marketing statistics or our skilled choose of one of the best affiliate internet marketing instruments.

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