At WPBeginner, we’ve been utilizing several types of lead magnets for over a decade now to get readers to subscribe to our electronic mail checklist. To date, we have now constructed lead magnets like ebooks, free instruments, giveaways, checklists, and much more.
We have now additionally used dozens of lead magnet instruments, together with an book builder, an optin type creator to construct optin types, and electronic mail e-newsletter instruments to develop an electronic mail checklist. That’s why we all know what it takes to seize as many leads as doable and switch them into paying clients.
On this article, we are going to share the perfect lead magnet instruments and our firsthand expertise with them.
What Is a Lead Magnet?
A lead magnet or an optin bribe is a invaluable piece of content material or useful resource that you would be able to supply to potential clients in change for his or her contact info, like their electronic mail handle or cellphone quantity.
Lead magnets are extremely efficient in attracting new leads and rising your electronic mail checklist.
Some widespread varieties of lead magnets embody ebooks, whitepapers, checklists, templates, webinars, quizzes, case research, video tutorials, podcasts, free trials, reductions, and extra.
If you wish to develop your electronic mail checklist with a lead magnet, then you will have to make it related to your target market and supply invaluable info or insights that they will’t simply discover elsewhere.
How We Chosen Lead Magnet Instruments
Right here are some things we thought-about when selecting lead magnet instruments for this showcase:
Our first-hand expertise: We’ve been rising our electronic mail checklist with lead magnets and have used a number of lead magnet instruments within the course of. We picked instruments that we’re already utilizing on WPBeginner and our associate manufacturers.
Completely different use instances: To develop leads with lead magnets, you’ll want to make use of several types of instruments, equivalent to a lead magnet creator, electronic mail advertising and marketing software program, a type builder, and promotion instruments. Whereas compiling this checklist, we thought-about these completely different use instances.
Components: We checked out a number of elements, together with ease of use, options, pricing, and buyer help to make sure that you get the very best worth on your cash.
Why Belief WPBeginner?
At WPBeginner, we’re a devoted group with over 16 years of expertise in WordPress, lead era, and design. We extensively reviewed every plugin and gear featured right here and totally examined them on actual web sites.
To be taught extra, see our full editorial course of.
Overview of the Greatest Lead Magnet Instruments
1. Beacon (Lead Magnet Creator)
Beacon is a robust lead magnet creator that helps companies and entrepreneurs create high-converting lead magnets. With Beacon, you possibly can simply make ebooks, whitepapers, checklists, electronic mail templates, and extra with none design or coding expertise.
We examined Beacon for this text. From our expertise, it’s by far the perfect lead magnet builder we’ve ever labored with.
Beacon incorporates a user-friendly interface that makes it straightforward to create lead magnets, even for newcomers. You don’t want any design or coding expertise to get began.
It presents a variety of professionally designed templates that you would be able to customise to create your personal distinctive lead magnets.
Its drag-and-drop editor lets you simply add and organize parts in your lead magnet. With just some clicks, you possibly can add textual content, pictures, movies, and extra.
Professionals of Utilizing Beacon:
Lead seize types: Apart from lead magnets, Beacon additionally allows you to construct lead seize types that you would be able to embed in your web site to gather leads.
Integration with well-liked electronic mail advertising and marketing platforms: It seamlessly integrates with all main electronic mail advertising and marketing platforms, so you possibly can simply add new subscribers to your electronic mail checklist.
Content material blocks: Beacon supplies a library of pre-made content material blocks, equivalent to calls-to-action, opt-in types, and social share buttons. These not solely show you how to construct a lead magnet but additionally develop your electronic mail checklist.
Crew collaboration: It permits a number of group members to collaborate on creating lead magnets. This function is especially helpful for groups working remotely or on completely different schedules.
Cons of Utilizing Beacon:
Restricted free plan: Whereas Beacon presents a free plan, you’ll should improve to obtain a lead magnet you may have constructed. Nonetheless, you possibly can embed a lead magnet type in your web site and accumulate emails with the free plan.
No A/B testing: Beacon doesn’t supply A/B testing, which will be useful for optimizing your lead magnet types.
Why We Suggest Beacon: Beacon is the perfect wager in case you are seeking to construct beautiful lead magnets that convert with out hiring a designer. It even allows you to create a library of gated content material inside a minute!
Pricing: Beacon presents a free model, which is greatest for brand new companies and hobbyists. The premium model begins at $19 per thirty days.
2. OptinMonster (Lead Magnet Kind Builder)
OptinMonster is the perfect lead generator instrument that comes with pre-designed type templates that will help you create a excessive changing lead magnet type.
We truly apply it to WPBeginner to create high-converting popups, a sticky floating bar, and lots of different varieties of campaigns to develop our electronic mail checklist.
For extra particulars, discover ways to do lead era in WordPress like a professional.
Making a Lead Magnet Kind
To create a high-converting optin bribe type, merely join OptinMonster, select a lead magnet template that you simply like, after which customise it to match your branding.
When you’ve chosen a template, you possibly can add your lead magnet picture to the shape.
Then, be sure you combine your electronic mail advertising and marketing service with OptinMonster. That approach, as quickly as somebody subscribes to your checklist, you possibly can ship the lead magnet to their electronic mail whereas additionally rising your checklist.
Professionals of OptinMonster:
Tremendous straightforward to construct a type: With the drag and drop builder, you possibly can create a high-converting lead magnet type in minutes.
By no means construct a type from scratch: OptinMonster presents a wide range of pre-built lead magnet templates, so that you don’t have to start out a marketing campaign from scratch.
Web page-level focusing on: You possibly can goal particular pages or posts along with your type to extend conversions.
Different superior focusing on: OptinMonster additionally has a number of superior focusing on options, like exit intent, onsite retargeting, A/B testing, and extra.
Cons of OptinMonster:
No free plan: Whereas OptinMonster doesn’t promote a free plan, when you set up its free WordPress plugin, then you will get a free plan.
SaaS instrument: Because it’s a SaaS plugin, you’ll should log in to OptinMonster to construct a type. Nonetheless, in contrast to different popup plugins, it doesn’t decelerate your web site because it doesn’t devour a lot of your server assets.
Why We Suggest OptinMonster: OptinMonster is by far the perfect lead magnet type instrument obtainable available on the market. We apply it to WPBeginner to spice up our lead era development.
Pricing: OptinMonster begins at $9/month when billed yearly. To get superior options like Exit Intent expertise and Sure/No types, you want the Professional plan, which begins at $29/month.
You possibly can learn our OptinMonster assessment for extra particulars.
3. WPForms (Freemium WordPress Kind Builder)
WPForms is essentially the most user-friendly WordPress type builder plugin that lets you create high-converting lead magnet types with ease. It’s obtainable in each a free and premium model, with the free model providing a variety of options that will help you get began.
Not like most free WordPress type plugins, WPForms presents native integration with an electronic mail advertising and marketing service: Fixed Contact. Which means with out paying a dime, you possibly can create a lead magnet type in WordPress and begin rising your electronic mail checklist straight away.
We use WPForms on WPBeginner for various functions, together with contact types, lead era, and extra. Based mostly on our expertise, we consider it’s essentially the most beginner-friendly WordPress type builder.
The premium model of WPForms comes with a number of extra options:
Integrations: Combine your types with well-liked electronic mail advertising and marketing companies like AWeber, GetResponse, Mailchimp, and extra.
Pre-built type templates: WPForms comes with a library of 1800+ pre-built type templates to select from. This will prevent effort and time when creating your personal types.
Drag-and-drop type builder: The drag-and-drop type builder makes it straightforward to create types with none coding data. Merely drag and drop the fields you want onto the shape builder to launch your types straight away.
Cellular-responsive types: WPForms types are mobile-responsive, so they are going to look nice on any gadget.
Spam safety: WPForms consists of built-in spam safety to maintain your types protected from spam submissions.
Professionals of Utilizing WPForms:
Newbie-friendly: WPForms is designed to be straightforward to make use of, even for newcomers who don’t have any coding expertise.
Straightforward peasy: Its drag-and-drop interface and its assortment of pre-built type templates make it straightforward to construct and launch a WordPress type.
Full WordPress type resolution: Whether or not you wish to combine fee processors along with your types or construct different varieties of types, like registration and even login types, WPForms is the perfect wager.
Nice help: WPForms has a devoted help group that’s obtainable that will help you with any points chances are you’ll encounter.
Cons of Utilizing WPForms:
Solely Fixed Contact with the free model: The free model solely helps the Fixed Contact integration. For integration with different electronic mail advertising and marketing companies, like Mailchimp or AWeber, you’ll have to make use of the paid model.
No focusing on options: WPForms is a superb possibility for creating easy lead era types, however it doesn’t supply any focusing on options. Which means you’ll should embed the types through WordPress blocks to show them.
Why We Suggest WPForms: If you happen to’re searching for a lead era type builder plugin, then WPForms is the correct match. It even lets you create a number of varieties of types, like fee types, registration types, survey types, and extra.
Pricing: WPForms pricing begins at $49.50/12 months. There’s additionally a free model of the plugin, which has restricted options.
Learn our WPForms assessment for extra particulars.
4. Thrive Leads (WordPress Plugin to Construct Varieties)
Thrive Leads is one other well-liked lead era instrument that lets you create high-converting optin types and lead magnet campaigns.
Though it comes with restricted functionalities in comparison with OptinMonster, it’s constructed particularly for WordPress customers. However, OptinMonster is a standalone instrument that helps non-WordPress websites as properly.
We use Thrive Leads on a few of our associate manufacturers, and it’s helped us develop our leads exponentially.
Thrive Leads comes with tons of lead era type templates, together with a lead magnet optin type. Simply select a kind of templates, and you may rapidly design an optin freebie type that helps you skyrocket your electronic mail checklist.
Thrive Leads allows you to simply combine the types along with your electronic mail advertising and marketing software program, equivalent to Fixed Contact, Brevo, AWeber, and extra.
Professionals of Utilizing Thrive Leads:
Drag-and-drop interface: Thrive Leads options a simple drag-and-drop interface, permitting you to create and customise opt-in types with none coding data.
Number of opt-in type sorts: Thrive Leads presents a variety of opt-in type sorts, together with lightbox popups, slide-ins, content material lockers, and extra. This lets you select the kind of type that most accurately fits your wants and web site design.
Cellular-responsive: All Thrive Leads opt-in types are mobile-responsive, which means they give the impression of being nice and performance correctly on all units.
WordPress plugin: You don’t should log into the Thrive Themes web site to create a marketing campaign. Campaigns will be arrange proper inside your WordPress dashboard.
Buy as a bundle: If you happen to’re searching for a whole conversion optimization toolkit, then you should purchase the Thrive Themes suite as a bundle for big financial savings.
Cons of Thrive Leads:
No free model: Thrive Leads is a premium plugin, and doesn’t supply a free model.
Restricted focusing on options: Though it has many options, they’re restricted in comparison with instruments like OptinMonster.
Why We Suggest Thrive Leads: Thrive Leads is your best option in case you are searching for a lead type resolution constructed for WordPress websites. It additionally presents a 30-day money-back assure.
Worth: Thrive Leads prices $99/12 months. It’s additionally obtainable to buy as a part of the Thrive Suite, which has a number of built-in plugins at one nice value: $299/12 months.
Learn our Thrive Suite assessment for extra particulars.
5. Canva (But One other Lead Magnet Builder)
Canva is a free on-line graphic design platform that lets you create professional-looking designs, together with a lead magnet design, with none design expertise.
As we examined Canva, one of many options that stood out was its wide selection of templates and instruments. These templates make it tremendous straightforward to create beautiful visuals.
Canva could be a invaluable instrument for creating visually interesting and informative lead magnets. You need to use it to create varied varieties of lead magnets, together with ebooks, whitepapers, infographics, checklists, templates, and extra.
Professionals of Utilizing Canva:
Create eye-catching designs: Canva’s drag-and-drop interface makes it straightforward to create stunning designs on your optin bribes. You possibly can select from a library of templates or begin from scratch and simply add your personal pictures, textual content, and branding.
Use high-quality pictures: You possibly can simply discover high-quality pictures from their library. It’s also possible to add your personal photographs or use royalty-free pictures from the online.
Share your lead magnets simply: Canva makes it straightforward to share your lead magnets along with your viewers. You possibly can obtain them as PDFs or pictures, or share them immediately on social media or through electronic mail.
Cons of Utilizing Canva:
Studying curve: Whereas Canva is user-friendly, mastering the platform’s options has a studying curve.
May be gradual: Canva will be gradual to load and use, particularly when working with advanced designs or giant recordsdata.
Not all options are free: Whereas Canva presents a beneficiant free plan, some options are solely obtainable to paid subscribers.
Restricted design choices: Some customers could discover the design choices to be restricted in comparison with skilled design software program like Photoshop.
Why We Suggest Canva: If you happen to’re searching for a free platform that permits you to design a lead magnet, then Canva is the correct selection.
Pricing: The fundamental options are free to make use of. You may get premium entry for $120/12 months for one individual.
6. SeedProd (Touchdown Web page Instrument for Lead Magnet Campaigns)
SeedProd is a robust WordPress touchdown web page builder that helps you create high-converting touchdown pages to advertise your lead magnet campaigns. It comes with a library of 300+ pre-built touchdown web page templates, together with templates for lead magnets.
After selecting a template, you possibly can customise your touchdown pages to match your model by altering the colours, fonts, and structure.
We use SeedProd on a lot of our websites to create excessive changing touchdown pages. We have now additionally used it construct a whole web site from the bottom up.
From our expertise, one factor that makes SeedProd stand out is its assortment of web site kits and templates for touchdown pages, gross sales pages, and extra.
Professionals of Utilizing SeedProd:
Drag-and-drop interface: SeedProd options a simple drag-and-drop builder, permitting you to create and customise touchdown pages with none coding data.
Number of touchdown web page templates: SeedProd presents a variety of touchdown web page templates, together with templates for lead era, gross sales, and thanks pages. This lets you select the template that most accurately fits your lead era marketing campaign.
Cellular-responsive: All SeedProd touchdown pages are mobile-responsive, which means they give the impression of being nice and performance correctly on all units.
Integration with well-liked electronic mail advertising and marketing platforms: SeedProd integrates with all main electronic mail advertising and marketing platforms, together with Fixed Contact, MailChimp, AWeber, and so forth. This makes it straightforward so as to add new subscribers to your electronic mail checklist.
Cons of Utilizing SeedProd:
Restricted options within the free model: The free SeedProd plugin comes with a restricted variety of options.
Requires a Professional plan to construct themes: Their flagship WordPress theme builder, full web site builder, and theme kits are solely obtainable with Professional or greater plan.
Why we Suggest SeedProd: SeedProd is the most suitable choice for rising your leads by constructing beautiful touchdown pages that convert.
Pricing: Ranging from $39.50 for a single web site license. There’s additionally a free model with restricted options.
For extra particulars, see our full SeedProd assessment.
7. Fixed Contact (Electronic mail Publication Instrument)
To construct an electronic mail checklist along with your lead magnet marketing campaign, you will have to make use of an electronic mail advertising and marketing service. Fixed Contact is a number one electronic mail advertising and marketing platform that comes with all of the important options to develop an electronic mail checklist with a lead magnet.
Whereas we use Drip on most of our web sites, we consider Fixed Contact is your best option for small companies that want reasonably priced electronic mail advertising and marketing plans.
Throughout our testing, we discovered that it allows you to create professional-looking emails rapidly and simply.
It supplies a spread {of professional} electronic mail templates that you would be able to customise to match your model.
Plus, you’ll get a spread of automation options, equivalent to autoresponders and drip campaigns, that will help you save time and streamline your electronic mail advertising and marketing efforts.
Professionals of Utilizing Fixed Contact:
Drag-and-drop electronic mail editor: The drag-and-drop electronic mail editor makes it straightforward to create professional-looking emails with none HTML data.
Inexpensive pricing: Fixed Contact presents a wide range of pricing plans to suit your finances.
Touchdown pages: Fixed Contact lets you create touchdown pages to seize leads and develop your electronic mail checklist.
Listing segmentation: Fixed Contact lets you phase your electronic mail checklist so you possibly can ship focused emails to your subscribers.
Cons of Utilizing Fixed Contact:
No free plan: It doesn’t supply a free without end plan.
Costly: The pricing can get costly as you develop your electronic mail checklist.
Why We Suggest Fixed Contact: Fixed Contact is the perfect electronic mail advertising and marketing service that gives reasonably priced pricing plans for small companies.
Pricing: Fixed Contact has a 60-day free trial (no bank card required). After that, their pricing begins as little as $12 /month.
WPBeginner customers can use our Fixed Contact coupon code to get an extra 20% off.
8. Brevo (Freemium Electronic mail Publication Instrument)
Brevo is a beginner-friendly electronic mail advertising and marketing platform. It’s designed to make it straightforward for small firms and entrepreneurs to construct electronic mail lists and develop their companies.
We like Brevo’s interface, which is designed to be easy and simple to make use of, even for individuals who don’t have any expertise with electronic mail advertising and marketing. You possibly can create stunning emails, construct touchdown pages, and automate your electronic mail campaigns with just some clicks.
When you construct your lead magnet, you possibly can create an optin type with Brevo and begin amassing electronic mail addresses by embedding the shape in your web site.
With Brevo, you possibly can simply arrange a set off electronic mail that sends the lead magnet to your customers’ electronic mail addresses as quickly as they join your e-newsletter.
Professionals of Utilizing Brevo:
Free plan: Not like Fixed Contact, Brevo presents a free without end plan. No bank card data is required to enroll.
Inexpensive: Brevo presents reasonably priced plans, particularly when in comparison with different comparable electronic mail advertising and marketing instruments.
SMS and WhatsApp advertising and marketing: Apart from electronic mail advertising and marketing, Brevo additionally allows you to join along with your contacts by means of SMS and WhatsApp advertising and marketing.
Nice buyer help: Brevo has a devoted buyer help group that’s obtainable that will help you with any questions or issues you could have.
Cons of Utilizing Brevo:
Not complete: Brevo isn’t as complete as different feature-rich electronic mail advertising and marketing companies.
Restricted free plan: Its free plan solely lets you ship a restricted variety of emails and contacts.
Why We Suggest Brevo: If you happen to’re searching for a dependable electronic mail advertising and marketing service that comes with a free plan, then Brevo is your best option.
Pricing: Brevo presents a totally free electronic mail advertising and marketing plan with limitless contacts. Their free plan allows you to ship as much as 300 emails per day, however all of your emails may have their branding.
Their paid plans begin from $25 per thirty days for Starter. It’s also possible to embody SMS in your account, however the pricing will fluctuate primarily based in your sending necessities.
What Are the Greatest Lead Magnet Instruments?
If you wish to construct a surprising lead magnet, then we advocate utilizing Beacon. It allows you to design ebooks, checklists, electronic mail templates, whitepapers, and extra with none design expertise.
Alternatively, to create high-converting lead magnet types, OptinMonster is your greatest wager. It lets you design popups, sticky footer bars, and different campaigns.
You possibly can then join your lead magnet campaigns with a robust electronic mail advertising and marketing instrument like Fixed Contact.
We hope this text helped you discover the perfect WordPress lead magnet plugins on your web site. You may additionally wish to discover ways to develop your electronic mail checklist sooner or the way forward for popup advertising and marketing.
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