Podcasts are fairly new on the earth of on-line content material, however they’re turning into tremendous standard actually quick. For instance, do you know that there are over 504 million podcast listeners worldwide? That’s greater than the whole inhabitants of Germany, France, and Italy mixed!
We’re massive followers of podcasts ourselves right here at WPBeginner. And plenty of of our readers are additionally keen on beginning their very own podcasts, whether or not as solo content material creators or as a part of their enterprise’s content material advertising technique.
Since we’re all about serving to you succeed on-line, we’ve put collectively this complete roundup of podcast statistics for this 12 months.
So, seize your headphones, and let’s dive into the thrilling world of podcast statistics.
Prime Podcast Statistics You Ought to Know
There’s a number of floor to cowl on this final record of podcasting statistics. However don’t fear, you should utilize the short hyperlinks beneath to skip to your most well-liked matter:
The Podcast Increase: Market Measurement and Development
Let’s dive into the explosive progress of podcasting. These numbers will present how massive this medium has turn into and why it issues to your on-line presence.
1. There are over 4.2 million podcasts all around the world.

To place this into perspective, that’s greater than the whole inhabitants of Los Angeles. If every podcast had been an individual, they may replenish 50 massive sports activities stadiums.
Much more spectacular, this quantity is consistently rising. Roughly each 3 days, about over 111,000 new podcasts are printed. That’s like including a brand new metropolis’s value of podcasts each week.
If you wish to contribute to those numbers, then you have to a dependable podcast internet hosting service like PodBean. A podcast internet hosting service shops your audio information and makes them accessible for listeners to obtain or stream from wherever on the earth.

2. Podcasts have turn into practically as standard as radio in simply seven years, with the hole in listeners shrinking from 53% to solely 7%.
Podcasts began far behind within the spoken phrase listening scene however have practically caught as much as radio in a short while. This exhibits how briskly persons are altering the way in which they take heed to content material.
This implies extra folks wish to take heed to particular subjects they’re keen on, reasonably than no matter’s on the radio. For enterprise house owners, beginning a podcast might provide help to attain new individuals who prefer to pay attention as an alternative of learn.
You would flip your weblog posts into podcast episodes, giving your viewers a brand new solution to take pleasure in your content material. This would possibly provide help to develop your viewers and even make some extra cash out of your web site.
3. The share of lively podcasts has been regular at 17% since 2023.
In different phrases, the podcast scene may be very aggressive. Most podcasts don’t preserve going for lengthy, however the ones that do are probably doing nicely.
Les Alfred from the Balanced Black Woman podcast shares some worthwhile recommendation:
If you happen to’re keen on rising your podcast, I’d say consistency is extremely essential. We will’t launch an episode one week after which ghost our listeners for a month, after which have episodes two weeks in a row after which ghost them for one more month. As you’re placing your podcast collectively, I need you to actually take into consideration a schedule that actually works for you and what you may be persistently doing for a really very long time. With this podcast, I did an episode each different week as a result of that was what labored finest for me.
Les Alfred from Balanced Black Woman podcast
Success in podcasting isn’t nearly beginning, however about holding a gradual schedule that works for you and your listeners. We’ll have a look at what the most typical publishing schedule is amongst podcasters later within the article.
4. AI-powered podcasts have grown by 500% within the final 12 months.
If you happen to’re new to podcasting, you’re in luck as a result of synthetic intelligence (AI) can now make the entire course of a lot simpler.
AI helps in some ways. It could actually discover particular phrases in your recordings, making it easy to edit your podcast. It could actually additionally flip your speech into textual content for transcripts or captions, which is essential for making your podcast extra accessible.
Audio enhancing can also be now a lot quicker with AI, as it could possibly clear up the background sound and even assist create music that’s finest to your podcast.
When you have a podcast web site, you should utilize SeedProd, a drag-and-drop web page builder. Its AI instruments allow you to generate copy to your podcast episode descriptions or create fascinating visuals to catch customers’ consideration. This will prevent time in managing your web site.
Even higher, SeedProd presents a WordPress podcast theme that you should utilize to get began straight away.

For extra info, try our SeedProd evaluation.
Extra Podcast Market Measurement Statistics
The podcast market dimension is anticipated to achieve $30.03 billion by the tip of 2024.
For folks aged 13-64, podcasts are extra standard than radio (41% vs. 39%). However for these over 65, radio continues to be the best choice (66% vs. 13%).
Over 50% of entrepreneurs now use podcasts to achieve their viewers.
The largest podcast networks are iHeart Viewers Community (653 million listeners), Acast (400 million), and Libsyn (100 million).
40% of podcasters say AI helps them save time, 23% use it for concepts, 11% for automation, and 13% for making content material.
Podcasters primarily use AI to advertise their exhibits (46%), put together content material (29%), and edit episodes (24%).
Essentially the most used AI instruments by podcasters are Headliner, ChatGPT, and Canva.
Content material Is King: Well-liked Podcast Genres and Codecs
Understanding the preferred podcast genres and codecs may help you discover your area of interest or faucet into current audiences.
5. The preferred podcast genres are information (21%), true crime (18%), sports activities (17%), well being and health (17%), and faith and religion (16%).

You is perhaps questioning the way to break into podcasting in case your model doesn’t match these standard classes. However don’t fear, right here’s an thought: each {industry} can profit from a news-style podcast.
For instance, The WP Minute podcast covers WordPress information, displaying how area of interest subjects can discover their viewers.

Information podcasts aren’t normally simply straight information. They typically embrace commentary, evaluation, and professional opinions.
This method could make your podcast extra partaking and worthwhile to listeners. You may add your distinctive perspective or invite {industry} specialists to debate present traits. This will make your content material extra insightful and entertaining, even in a distinct segment market.
6. The preferred podcast episode size is 20-40 minutes, becoming nicely into listeners’ busy lives.
This size works nicely as a result of it’s lengthy sufficient to dive into a subject however brief sufficient to complete throughout a commute or exercise. It respects listeners’ time whereas nonetheless offering worthwhile content material.
Nevertheless, the best size can rely in your matter and {industry}.
For instance, an industry-specific academic podcast just like the Search Engine Journal Present would possibly vary from 30 to 45 minutes, permitting for in-depth discussions of advanced subjects.

However, a storytelling podcast like This American Life typically runs for an hour, giving time to totally develop narratives and discover a number of story angles.
Discovering the appropriate size to your podcast could take some testing. Take note of your viewers suggestions and engagement metrics. You would begin with 30-minute episodes and regulate based mostly on listener response.
7. Barely extra podcast listeners (46%) favor podcasts with video in comparison with those that favor audio-only (42%).
Video permits listeners to see the expressions and reactions of hosts and company, making discussions extra dynamic and relatable.
To benefit from this pattern, contemplate beginning a YouTube channel to your podcast. Moreover including a visible component to your podcasts, YouTube enables you to create a way of group by means of options like feedback and dwell chat.
We additionally advocate embedding your YouTube channel into your podcast web site to create a central hub for all of your content material. This method permits guests to simply entry each your audio and video content material in a single place. In flip, this may enhance the consumer expertise and doubtlessly improve engagement.
Plus, you may attain extra listeners by way of SEO (website positioning). Our suggestion is to make use of a WordPress website positioning plugin like All in One website positioning (AIOSEO).
This plugin enables you to create customized website positioning titles and meta descriptions for every podcast episode, add schema markup to assist serps perceive your content material higher, and generate XML sitemaps to make sure all of your pages are listed.

You may be taught extra about this plugin in our full AIOSEO evaluation.
Extra Well-liked Podcast Style and Format Developments
Essentially the most favored podcast sorts are comedy, information, and society and tradition.
79% of weekly podcast listeners within the U.S. have consumed a video podcast.
75% of individuals imagine that video will turn into the default recording format for podcasts.
62% of weekly podcast listeners aged 13 and up have loved video podcasts passively, with the video enjoying within the background.
43% of Millennials favor video podcasts over audio-only podcasts.
42% of Technology Z favor video podcasts over audio-only podcasts.
31% of Technology X favor audio podcasts over video podcasts.
25% of Child Boomers favor video podcasts over audio-only podcasts.
17% of podcast hosts file their episodes in each audio and video codecs.
The preferred podcast exhibits on the earth embrace The Joe Rogan Expertise, Clueless, The Tucker Carlson Present, So Supernatural, and Rotten Mango.
Professional Tip: Want a hand to create an superior web site to your podcast? Let our staff at WPBeginner Professional Providers design a web site that’s handsome, safe, and optimized for serps. E-book a free session with us at present.
Meet Your Viewers: Podcast Listener Demographics and Habits
Now, let’s have a look at who’s listening to podcasts and after they’re tuning in. This info may help you create content material that matches your viewers’s way of life.
8. Most individuals take heed to podcasts whereas doing house responsibilities (77%), cooking (74%), or exercising (62%).

This implies your listeners are sometimes multitasking whereas they tune in.
As an internet content material creator, preserve this in thoughts if you’re making your podcast.
Your viewers won’t at all times offer you their full consideration, so attempt to preserve your content material clear and simple to comply with. It’s a good suggestion to make use of a conversational tone and keep away from advanced concepts that want visible aids.
9. 68% of listeners take heed to a podcast episode from begin to finish.
That is surprisingly excessive in at present’s world, the place consideration spans are getting shorter and lots of customers favor fast, bite-sized content material. However podcasts appear to go towards the pattern, holding listeners hooked for longer durations.
So, how do you retain your podcast partaking from begin to end?
Take into consideration your favourite podcasters. Why do you retain listening to them? Usually, it’s as a result of they inform fascinating tales, share distinctive insights, or make you’re feeling such as you’re a part of a dialog.
Similar to a weblog submit, it’s worthwhile to seize consideration at first, have a transparent construction, but in addition incorporate some private contact to make it really feel such as you’re speaking with an actual human.
Additionally, it’s a good suggestion to make use of music breaks or brief segments to maintain issues contemporary.
Josh Horowitz from the Glad, Unhappy, Confused podcast is a good instance of this. He has a ‘Profoundly Random Questions’ phase the place he asks actors and filmmakers surprising questions so as to add a enjoyable twist to the interview.

10. 36% of listeners say they’ve tried a life-style change due to a podcast they listened to.
For enterprise house owners, that is nice information. It implies that in case you go on a podcast, you have got an actual likelihood to clarify your model or product in-depth, present the way it may help the viewers, and count on nice outcomes.
After all, this implies it’s worthwhile to select the appropriate podcast to work with. Search for exhibits that match your goal market. The podcast’s viewers must be much like your excellent clients. This fashion, you’re extra more likely to attain individuals who will likely be keen on what you must supply.
11. Individuals who take heed to podcasts a minimum of 1x per week are sometimes trendsetters who prefer to advocate merchandise, keep knowledgeable, and host social occasions.
These listeners should not simply passive shoppers. They’re lively members of their communities, each on-line and offline. If you happen to can win them over, you’re not simply changing a listener right into a buyer however doubtlessly accessing their complete community.
For instance, these frequent podcast listeners can turn into your model ambassadors. In the event that they like your product or content material, they’re more likely to share it with their family and friends. This word-of-mouth advertising may be very highly effective and cost-effective.
Additionally, since these listeners keep updated with present affairs and traits, they’re typically open to new concepts and merchandise. This implies they is perhaps extra keen to check out your choices, particularly in case you current them in an enticing approach by means of a podcast.
12. Podcast listeners take heed to round 7 hours of podcast content material per week on common.

That’s like watching about three full-length films each week!
As identified earlier, most individuals take heed to podcasts whereas doing different duties. This implies podcasts can seize the viewers’s consideration throughout instances which may in any other case be unproductive. For advertisers, this can be a golden alternative to achieve shoppers after they’re engaged however not visually distracted.
We are going to dive deeper into podcast promoting later on this article. For now, simply know that these listening habits make podcasts a gorgeous platform for getting your message on the market.
Extra Podcast Viewers Knowledge and Info
Individuals aged 13 and up spend 18% of their audio time on streaming music, 14% on YouTube music, and 10% on podcasts.
The fastest-growing age group for podcast listeners is 13 to 17 years outdated.
Frequent podcast listeners (1x per week) are typically extra educated, higher employed, and earn greater than the common U.S. grownup.
73% of customers pay attention on smartphones, 71% use headphones, whereas 29% use audio system.
87.88% of listeners tune in each privately and publicly. 96.21% pay attention in personal areas, whereas 91.67% pay attention in public locations.
Early evenings on weekdays are the preferred listening time (93.18%). Weekend mornings are the least standard (73.48%).
77% of US weekly podcast listeners have binge-listened to a podcast. Fiction and true crime are the preferred for binging.
Listeners sometimes use about 45-120 MB of information per hour when streaming podcasts.
73% of engineers take heed to work-related podcasts each week.
Podcast Discoverability: How Listeners Discover New Exhibits
To develop your podcast viewers, it’s worthwhile to understand how listeners uncover new exhibits. Listed below are some podcast discoverability traits it is best to know:
13. Many individuals discover podcasts by means of web searches (49%) and social media suggestions (48%).

This information exhibits the facility of word-of-mouth advertising. When your listeners love your content material, they’re more likely to share it with others.
However it additionally highlights the significance of utilizing the appropriate key phrases in your podcast titles and descriptions on streaming apps and web sites.
That’s why we strongly advocate making a podcast web site to spice up your discoverability. By embedding your audio information and optimizing your web site for serps, you may create a brand new visitors supply and appeal to listeners who’re trying to find subjects you cowl.
If you wish to discover key phrases which are related to your podcast content material, LowFruits is a good possibility. This software can analyze numerous search pages in bulk and see the place you have got the very best likelihood of rating.

Don’t overlook about social media. Creating brief, partaking snippets of your podcasts and importing them as reels on Instagram or TikTok may help you attain new audiences.
These platforms are nice for showcasing your persona and giving potential listeners a style of what your podcast presents.

If you happen to do determine to create brief snippets for social media, we additionally counsel embedding these shorts in your web site. This will present web site guests with a fast preview of your podcast content material in your homepage.
You may simply accomplish this utilizing the Smash Balloon plugin. Moreover embedding video content material in your web site, you can even customise how the video participant appears to be like to match your web site design.

You may be taught extra about this social media plugin in our Smash Balloon evaluation.
14. YouTube is the highest platform for podcast discovery, with 33% of weekly listeners preferring it over Spotify (25%) and Apple Podcasts (16%).

Whereas YouTube is main, numerous listeners nonetheless favor Spotify and Apple Podcasts, particularly after they’re on the go or don’t have YouTube Premium to play audio within the background.
To maximise your attain, contemplate a multi-platform method. You may add your video content material to YouTube but in addition distribute your audio to standard podcast platforms like Spotify and Apple Podcasts. This technique ensures you’re catering to completely different listener preferences and habits.

Word that we by no means advocate importing a video to your WordPress web site, particularly in case your podcasts are longer than 20 minutes. This will decelerate your server and your web site total.
15. Most podcasters publish on weekdays between 2 AM and 5 AM to extend visibility on podcast apps.
Similar to testing one of the best time to publish a weblog submit, it’s essential to check completely different days and instances to launch your podcast episode.
Take note of when your episodes get essentially the most listens or downloads within the first 24-48 hours after launch. This information may help you establish when your particular viewers is most definitely to have interaction with new content material.
Keep in mind that one of the best time can differ relying in your target market and their habits. For instance, in case your podcast is geared toward working professionals, releasing it early within the morning would possibly work nicely as folks can obtain it for his or her commute.
Additionally, contemplate the time zones of your major viewers. When you have a worldwide viewers, you would possibly must discover a time that works throughout a number of time zones.
16. Apple Podcasts leads in podcast downloads with 70.8%, adopted by Spotify at 8.9%, and different platforms at 5.9%.

On this planet of podcasts, a ‘obtain’ occurs when somebody saves an episode to their machine or begins streaming it. This quantity is essential as a result of it exhibits how many individuals are literally listening to a podcast.
Apple Podcasts has such a excessive proportion of downloads for just a few causes. First, it comes pre-installed on all Apple gadgets, that are extremely popular. Secondly, Apple was one of many first massive corporations to assist podcasts, so it has a head begin.
Although Spotify is rising in recognition for podcasts, it’s nonetheless catching as much as Apple. Different platforms have smaller shares, however they’re nonetheless essential for reaching completely different audiences.
Extra Podcast Discoverability Statistics
Apple Podcasts hosts over 2,600,000 podcasts.
71% of individuals discover podcasts by means of suggestions from family and friends.
69% uncover new podcasts by listening to different podcasts.
67% of listeners say their favourite podcasts have their very own Instagram accounts.
59% of individuals discover podcasts by means of streaming companies.
40% of listeners discover new podcasts utilizing in-app search bars.
Individuals are extra more likely to begin listening to new exhibits in January, March, July, and October, typically matching up with seasonal occasions like the brand new 12 months, summer season, and vacation season.
Key Podcast Metrics: Tips on how to Measure Success
Similar to you’d monitor your web site’s visitors and engagement, maintaining a tally of your podcast’s metrics helps you make knowledgeable choices about your content material and technique.
Let’s have a look at some key metrics that may assist decide your podcast’s success and information your future efforts.
17. The highest 3 methods podcasters measure success are a spike in obtain numbers, an e-mail from a listener, and a optimistic ranking and evaluation.
Podcasters worth these metrics as a result of they supply tangible proof of viewers engagement and progress. Obtain spikes point out elevated curiosity, listener emails present private influence, and optimistic rankings increase visibility and credibility.
If you happen to obtain a optimistic ranking or evaluation, it’s an awesome thought to show it in your web site as social proof. This will encourage new listeners to present your podcast a strive.
For extra info on the way to showcase these critiques successfully, you may learn our article on the way to create a critiques web page in WordPress.

Getting emails from listeners is especially worthwhile because it signifies a deep connection together with your content material. To make it simple for customers to achieve out by way of e-mail, you may create an easy-to-use contact kind in your web site with a plugin like WPForms.
This type plugin has numerous contact kind templates, so you may select one which fits your wants finest. Plus, the drag-and-drop performance makes it simple to customise the shape to your actual preferences.

18. 71% of weekly podcast listeners tune in inside 24 hours of an episode’s launch, which could be a benchmark for measuring your podcast’s engagement.
In case your podcast achieves comparable or greater numbers, it suggests your listeners are extremely engaged and keen to your content material.
There are a number of methods you may increase the numbers for this metric. You may create social media accounts to tell followers about new episodes or an e-mail record to ship direct notifications, guaranteeing they by no means miss your newest content material.
Or you may even begin a membership system in your web site.

Right here at WPBeginner, we use a video membership web site with MemberPress, which has considerably helped us develop our e-mail record.
This method can flip informal followers into tremendous ones who tune in instantly upon launch. Plus, you may take this chance to supply extra worth to your followers as a content material creator, like unique bonus content material, early entry to episodes, behind-the-scenes footage, and even dwell Q&A classes.
These additional perks not solely encourage listeners to have interaction rapidly with new content material but in addition foster a stronger, extra loyal group round your podcast.
Extra Podcast Success Metrics to Monitor
On common, podcasts get round 141 downloads of their first 30 days.
The highest 1% of podcasts get practically 4,000 downloads inside 7 days of launch.
Inside 7 days of launch, greater than 30 downloads places you within the high 50% of podcasts.
Greater than 115 downloads inside 7 days places you within the high 25% of podcasts.
Greater than 470 downloads inside 7 days places you within the high 10% of podcasts.
Greater than 1,100 downloads inside 7 days places you within the high 5% of podcasts.
Greater than 4,782 downloads inside 7 days places you within the high 1% of podcasts.
Podcasters’ 4th most most well-liked solution to measure success is sweet suggestions from listeners on social media.
Gaining a brand new patron is the fifth most most well-liked approach podcasters measure success.
Making a product sale is the sixth most most well-liked approach podcasters measure success.
Getting a buyer lead is the seventh most most well-liked approach podcasters measure success.
The variety of likes an episode will get on social media is the eighth most most well-liked approach podcasters measure success.
Mic to Cash: Podcast Promoting and Monetization Developments
One of many explanation why manufacturers need to podcasts as a content material advertising technique is their means to drive engagement and conversions. This part will present you simply how efficient podcasts may be for promoting and monetization.
19. 46% of people that take heed to podcasts month-to-month say the adverts aren’t annoying, which is 23% greater than for YouTube adverts.
Podcast adverts are sometimes seamlessly woven into the content material, making them really feel much less intrusive than pre-roll or mid-roll video adverts. Audio adverts additionally don’t interrupt the visible expertise like video adverts do, making them really feel much less intrusive total.
This greater advert tolerance makes podcasts a gorgeous platform for advertisers. So in case you’re a WordPress blogger, beginning a podcast could be a solution to diversify your revenue streams and supply advertisers a extra partaking platform to achieve your viewers.
20. On Spotify, 93% of listeners who have interaction with podcast content material additionally have interaction with the adverts promoted in these podcasts.
The rationale for this excessive engagement charge? Spotify’s information exhibits that 63% of individuals belief their favourite podcast host greater than their favourite social media influencer.
That being mentioned, this doesn’t imply you may simply promote any product that desires to give you cash. Audiences nonetheless worth content material that exhibits authenticity and so they can belief. It’s higher to solely work with manufacturers that align with your individual values and be clear about sponsored content material.
21. 80% of listeners have visited a web site a number of instances after listening to a podcast advert.

To maximise this potential as a enterprise proprietor, ensure your touchdown web page is tailor-made to the podcast viewers. You may simply create a personalized web page utilizing SeedProd.
This software means that you can add personalised dynamic content material, resembling ‘Hey [Podcast Name] listener!’ to make guests really feel welcomed and acknowledged.

This private contact can improve the chance of holiday makers exploring your web site additional, signing up for newsletters, or making purchases.
You can too use OptinMonster to arrange an exit-intent popup, which is able to seem when a customer is about to depart your web site.
This fashion, you may seize potential leads who would possibly in any other case have left with out partaking. You would supply a particular low cost code talked about in your podcast or a free useful resource associated to the podcast matter.

22. 15% of podcast listeners would pay between $10 and $25 to return to a dwell recorded occasion.
A dwell podcast occasion is when a podcast is recorded in entrance of an viewers. These occasions are standard as a result of they offer followers an opportunity to see their favourite hosts in individual and be a part of the present.
Dwell occasions can increase a podcast’s revenue by means of ticket gross sales, merchandise, and generally even sponsorships. Additionally they assist construct a stronger group across the podcast, which may result in extra loyal listeners and higher alternatives for future monetization.
Nevertheless, organizing these occasions may be costly, particularly relating to discovering an appropriate venue. That’s why many podcasters in the identical area of interest typically staff up.
A superb instance is the BBE Dwell Podcast Competition, which brings collectively exhibits like Cross the Meerkat, Get the Gist, and Model In Progress. By becoming a member of forces, they’ll share prices and appeal to a bigger viewers, making the occasion extra financially viable and thrilling for attendees.

Extra Podcast Monetization Statistics
It’s estimated that podcasting advert income will hit the $4 billion mark by the tip of 2024.
Advertisers will spend $2.28 billion on podcasts in 2024, marking 15.9% year-over-year progress.
Podcasts make up 5.1% of US adults’ each day digital media time, however solely 0.8% of digital advert spend. This hole means that podcast promoting is undervalued regardless of its revenue potential.
46% of individuals have purchased a product after listening to an advert or a sponsorship on a podcast.
52% of podcast listeners mentioned they’re more likely to take suggestions instantly from podcast hosts.
71% of podcast listeners are keen to be taught extra in regards to the manufacturers that publicize on podcasts, greater than every other medium.
65% of listeners indicated they’re more likely to search for extra details about manufacturers that publicize in podcasts.
59% of listeners would advocate manufacturers marketed on podcasts to others.
53% of listeners can be more likely to buy from a model they heard marketed on a podcast.
42% of podcast adverts had been to drive model consciousness, in contrast with 39% for direct responses and 12% for branded content material.
70% of advert income comes from podcasts that submit bi-weekly or weekly episodes.
Within the US, the very best advert income share for podcasts comes from the Sports activities style (15%), adopted carefully by Society & Tradition and Comedy (each at 14%), with Information & Politics taking over 12% of the share.
Worldwide Podcast Stats: Which Nation Has the Most Listeners?
Now we’ll discover how podcasts are doing world wide. The numbers would possibly shock you.
23. There are 504.9 million podcast listeners worldwide.

That’s greater than the whole inhabitants of america and Canada mixed. It’s like having one in each 15 folks on Earth tuning into podcasts.
This big quantity exhibits simply how standard podcasts have turn into globally, crossing a number of language and cultural obstacles.
24. In South Africa, 68% of persons are common podcast listeners, the very best charge of any nation surveyed.
This excessive proportion is perhaps as a consequence of South Africa’s robust radio tradition. Podcasts supply an analogous audio expertise however with extra numerous and on-demand content material, making them a pure match for South African listeners.
25. Indonesia leads in podcast consumption, with 57% of its inhabitants listening for a minimum of an hour weekly.
This excessive charge in Indonesia could possibly be due to the nation’s younger, tech-savvy inhabitants and bettering web entry. Podcasts supply a solution to entry numerous content material and be taught new issues with out spending a lot cash, which appeals to many Indonesians.
The nation’s visitors congestion in main cities may additionally play a task, as podcasts present leisure throughout lengthy commutes.
Extra International Podcast Listening Developments
Within the USA, 42% of Individuals aged 12 and older have listened to a podcast previously month.
79% of individuals within the US take heed to podcasts on their smartphones.
The preferred podcast genres within the US are comedy, society and tradition, information, true crime, and sports activities.
Individuals take heed to podcasts at a mean charge of 39%.
Canadians are slower to undertake podcasts, with solely 31% listening multiple hour per week.
In Europe, Romania stands out with 47% of its inhabitants being podcast listeners, considerably greater than the common amongst all shoppers.
Center Jap nations have excessive podcast listening charges. Saudi Arabia leads at 59%, adopted by Egypt at 56%, UAE at 53%, and Morocco at 45%. Solely Lebanon is beneath common at 31%.
Sources:
Backlinko,
Demand Sage,
Digiday,
Edison Analysis,
eMarketer,
Frontiers,
Headliner,
Influencer Advertising Hub,
Loopex Digital,
Oberlo,
Pew Analysis,
Podcastle,
Podcast Index,
Quill Podcast Company,
RAJAR,
Spotify,
Statista,
The Podcast Host,
Wondershare,
YouGov
We hope this final record of podcasting statistics and traits may help you begin and develop your individual podcast enterprise.
If you happen to’re in search of extra insights to optimize your on-line presence, you may try these different analysis guides:
Uncover Extra Analysis Guides
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