Learn how to Migrate Google Enterprise Profile Web site to WordPress

The information that Google is shuttering Google Enterprise Profile web sites has made many customers ask us learn how to migrate their web site to WordPress earlier than the service shuts down for good.

In March 2024, Google will probably be shutting down greater than 21.7 million web sites created with Google Enterprise Profiles. That is the newest in a historical past of Google eradicating services and products.

If you happen to’re one of many customers who will probably be affected by this transformation, then now could be the right time to relocate your web site.

On this article, we’ll present you learn how to migrate a Google Enterprise Profile web site to WordPress.

Right here’s an outline of what we’ll cowl on this information. You possibly can click on the hyperlinks beneath to leap forward to your most popular part:

Why Migrate a Google Enterprise Profile Website to WordPress?

If you create a Google Enterprise Profile, you get an possibility so as to add an internet site. Beforehand, when you didn’t have an internet site, Google would will let you create a free single-page web site immediately.

This fashion, customers wanting up your model on a neighborhood search will see an in depth enterprise profile, together with a enterprise web site, working hours, retailer places, instructions, telephone numbers, and extra.

Nevertheless, Google is shutting down Enterprise Profile websites in March 2024. As soon as the service closes, customers will probably be routinely redirected to your Enterprise Profile web page.

Sadly, that redirection will solely work till June 10, 2024. Individuals visiting your web site after this date will see a ‘web page not discovered’ error.

This could have a detrimental impact on your online business, as it would look much less skilled. To not point out, clients received’t be capable of view detailed details about your organization, merchandise, and companies.

Because of this, your conversions could drop, and you possibly can find yourself dropping clients to your opponents.

That’s why it’s vital emigrate your Google Enterprise Profile web site to WordPress.

Why Select WordPress as a Platform for Your Web site?

WordPress is the most well-liked web site builder on the earth, because it powers greater than 43% of internet sites on the web.

The most effective half is that WordPress is free to make use of and open-source. By migrating your Google Enterprise Profile web site to WordPress, you get extra management and adaptability.

As an illustration, you get to personal all of your content material and don’t should depend on a third-party platform. All you want is a hosting service and a website identify to get began.

With WordPress, you get a number of themes. This makes it very versatile, as you’ll be able to create a easy 1-page WordPress web site or a whole on-line retailer. It additionally presents 1000’s of plugins which assist add extra options and performance.

In addition to that, WordPress is Search engine optimization-friendly. What this implies is that you could simply optimize it for serps like Google. This helps entice customers to your web site and enhance conversion.

That stated, let’s have a look at how one can simply migrate your Enterprise Profile web site to WordPress.

Step 1: Create a Backup of Google Enterprise Profile Website

Earlier than you’ll be able to migrate your web site to WordPress, step one is to backup information out of your Google My Enterprise web site.

Observe that Google Enterprise Profile doesn’t supply an export possibility, so that you’ll have to obtain all the pictures, movies, and different media recordsdata manually.

To do this, merely open your Google Enterprise Profile web site after which right-click on the picture you need to save.

After that, merely click on the ‘Save as’ possibility and save the picture wherever in your pc.

Equally, you’ll be able to merely copy the textual content in your web site and paste it right into a doc.

To begin, first spotlight the textual content in your web site after which hit the right-click button in your mouse. From right here, choose the ‘Copy’ button.

You may as well use keyboard shortcuts to repeat the textual content. As an illustration, you’ll have to hit ‘Ctrl + C’ on Home windows and ‘Command + C’ on Mac.

Subsequent, open a Notepad file, Google Docs, or a Microsoft Phrase doc and easily paste the content material out of your web site. When you have hyperlinks within the textual content, it’s a good suggestion to make use of Google Docs or Microsoft Phrase as a result of they may maintain these within the pasted textual content.

You possibly can right-click wherever on the doc and choose the ‘Paste’ possibility. Or use the ‘Ctrl + V’ keyboard shortcut on Home windows and ‘Command + V’ on Mac to stick the textual content.

Since Enterprise Profile websites are small and single-page, downloading and copying your information needs to be a fast course of.

Step 2: Selecting a Internet Internet hosting Platform for Your Website

Subsequent, you will want a hosting service to run an internet site utilizing WordPress. Hosting is the place all of your web site recordsdata are saved. You possibly can consider it as a home the place your web site’s content material lives.

Whereas WordPress is free to obtain, you’ll have to subscribe to a platform like Bluehost to host the positioning

Normally, hosting prices round $7.99 per 30 days (paid yearly), and area identify costs begin from $16.99 per yr, relying on the area extension. The price to construct a WordPress web site can go even greater if you would like a customized theme and extra options.

This is usually a vital funding, contemplating it was free to create an internet site utilizing Google Enterprise Profile.

Fortunately, Bluehost is providing an unique low cost for WPBeginner customers. You will get began for as little as $1.99 per 30 days and get a free area + SSL certificates.

Bluehost is without doubt one of the greatest internet hosting corporations within the business. It’s an formally really helpful WordPress internet hosting supplier.

WPBeginner customers can take pleasure in as much as 61% off and get a 1-click WordPress set up. To begin, merely go to the Bluehost web site and click on the ‘Get Began Now’ button.

After that, you will want to pick out a internet hosting plan.

Merely click on the ‘Choose’ button to decide on a pricing plan. You possibly can choose the Fundamental or Selection Plus plans to get began, as they need to be appropriate for small enterprise web sites.

On the following display, you will want to select a website identify on your web site. A site identify is your web site’s identify that customers will enter of their browsers (like wpbeginner.com or google.com).

Bluehost helps you to create a brand new area identify, or you need to use an current area that you simply personal.

Professional Tip: If you happen to need assistance choosing the right identify, then strive our free enterprise identify generator software. Merely enter phrases associated to your online business, and the software will generate a lot of concepts on your area identify.

After selecting a reputation on your web site, you’ll have to fill in your account particulars and finalize the Bluehost package deal.

Bluehost will add further choices to your package deal. We suggest unchecking all the extra choices as you’ll lower your expenses. Plus, you’ll be able to at all times add them afterward if wanted.

Subsequent, you’ll be able to add your fee particulars and full the acquisition.

As soon as that’s accomplished, Bluehost will create your internet hosting account and e mail you the login particulars.

Step 3: Set up and Set Up WordPress

Subsequent, you’ll be able to log in to the Bluehost account to view the dashboard. From right here, you’ll be capable of handle your web site, get assist, and set up WordPress.

The most effective half about utilizing Bluehost is that it routinely installs WordPress for you.

You simply want to move to the ‘Web sites’ tab from the menu on the left. After that, merely click on the ‘Edit Website’ button.

This can open the WordPress dashboard, the place you’ll be able to log in and begin including content material, customizing the design, and creating new pages.

Bluehost presents an AI-powered setup wizard that can information you thru the preliminary configuration. You possibly can merely comply with the on-screen directions to create a WordPress web site. You may as well opt-out of the AI assistant.

You possibly can study extra by following our full information on learn how to set up WordPress.

Step 4: Add Content material From Enterprise Profile Website to WordPress

Now that your WordPress web site is prepared, the following step is to import content material from the Google Enterprise Profile web site.

Since there isn’t any solution to immediately import information out of your Google My Enterprise web site into WordPress, you’ll want so as to add content material manually.

You can begin by creating totally different pages on your web site, like an about us web page, a contact web page, and extra. Merely head to Pages within the WordPress dashboard and click on the ‘Add New Web page’ button.

Subsequent, you will want to enter content material that you simply copied from the Google Enterprise Profile web site within the content material editor.

To begin, enter a title on your web page on the prime. After that, you’ll be able to kind the textual content or just copy it from the file you created earlier and paste it into the content material editor.

Merely use the keyboard shortcut keys to repeat and paste the textual content. For Home windows, you’ll have to press ‘Ctrl + C’ to repeat and ‘Ctrl + V’ to stick. If you happen to’re utilizing Mac, then merely press ‘Command + V’ to repeat and ‘Command + V’ to stick.

WordPress additionally helps you to add pictures, movies, and different media recordsdata to your content material.

So as to add an image, you’ll be able to click on the ‘+’ signal and add an Picture block in your content material. From right here, you’ll have to click on the ‘Media Library’ button.

A brand new popup window will open with the WordPress Media Library.

Subsequent, you’ll be able to swap to the ‘Add recordsdata’ tab after which click on the ‘Choose Recordsdata’ button.

Now, navaigate to the Google Enterprise Profile web site pictures you saved earlier and choose them.

As soon as they’re uploaded, you will note them within the Media Library. Go forward and choose the picture you need to add to your content material.

To study extra, please see our information on learn how to correctly add pictures in WordPress.

When you’re accomplished, go forward and click on ‘Publish’ on the prime of the web page. Merely repeat this step to create as many pages as you need on your web site.

Subsequent, you’ll be able to add the content material to every of those pages that you simply saved and copied out of your Google Enterprise Profile web site.

We suggest that you simply create a customized touchdown web page on your web site utilizing the block editor or a plugin like SeedProd.

SeedProd is the most effective WordPress theme and touchdown web page builder. It presents a drag-and-drop builder, pre-built templates, and many customization choices.

You possibly can simply edit and management the looks of your web site utilizing the plugin. Plus, there are totally different blocks so as to add to the design.

After creating pages, you too can add new weblog posts to your online business web site. For extra particulars, please see our information on learn how to add a brand new submit in WordPress.

There are numerous matters you’ll be able to write about associated to your online business. These may be useful guides, record articles, how-to tutorials that assist clarify learn how to use totally different options of your services and products, and extra.

Step 5: Optimizing Your Enterprise Website for Native Search engine optimization

After including content material out of your Google My Enterprise web site to WordPress, you will want to optimize your web site for native search outcomes. This fashion, individuals trying to find your online business can simply discover it on serps like Google.

A easy method of doing that’s through the use of All in One Search engine optimization (AIOSEO). It’s the greatest WordPress Search engine optimization plugin that helps optimize your web site for serps. It routinely provides schema markup and helps configure native Search engine optimization settings with none technical information.

Schema markup is a particular code format that’s used in your web site, and it tells serps further details about your online business. As an illustration, schema markup helps you present particulars like deal with, opening hours, map location, and extra on Google search outcomes.

Observe: To make use of the Native Search engine optimization function in AIOSEO, you will want at the very least the Plus plan.

First, you will want to put in and activate the All in One Search engine optimization (AIOSEO) plugin. If you happen to need assistance, then please see our information on learn how to set up a WordPress plugin.

Upon activation, you will note the AIOSEO setup wizard. Merely click on the ‘Let’s Get Began’ button and comply with the on-screen directions.

To study extra, please see our information on learn how to correctly arrange All in One Search engine optimization in WordPress.

Subsequent, you’ll be able to go to All in One Search engine optimization » Native Search engine optimization from the WordPress dashboard and click on the ‘Activate Native Search engine optimization’ button.

Add Location and Enterprise Data

As soon as the Native Search engine optimization addon is energetic, you’ll be able to head to the ‘Location’ tab.

Right here, AIOSEO will ask in case you have a number of enterprise places. In that case, then merely click on the ‘A number of Location’ toggle to Sure.

To study extra, please see our information on learn how to add a number of places schema for native enterprise in WordPress.

Subsequent, you’ll be able to scroll down and enter your online business info. As an illustration, you’ll be able to present a reputation, emblem, picture, deal with, choose kind of enterprise, telephone quantity, and extra.

Add Opening Hours for Your Enterprise

After that, head to the ‘Opening Hours’ tab and allow the choice.

Merely click on the ‘Present Opening Hours’ toggle to Sure.

Subsequent, you’ll be able to scroll down and add your online business hours.

There’s additionally an possibility the place you’ll be able to present your online business is open 24/7.

Present Enterprise Location on Google Maps

AIOSEO additionally helps you to combine Google Maps and assist customers discover the place your online business is positioned.

You are able to do that by going to the ‘Maps’ tab and getting into the Google Maps API key.

For extra particulars, please see our information on learn how to add Google Maps in WordPress.

Step 6: Replace Web site URL in Google Enterprise Profile

Now that your new WordPress web site is prepared, the following step is to replace the hyperlink in Google Enterprise Profile.

You are able to do that by visiting your Enterprise Profile on Google. From right here, merely click on the ‘Edit Profile’ possibility.

It’s best to now see a brand new popup window open with your online business info.

Subsequent, you’ll be able to navigate to the ‘Web site’ part and change the URL along with your new WordPress web site.

That’s it! You’ve efficiently migrated your Google Enterprise Profile web site to WordPress.

Now, customers who click on the ‘Web site’ hyperlink in your Enterprise Profile will land in your new WordPress web site.

Bonus: Set up WordPress Plugins to Get the Most of Your Website

The most effective half about utilizing WordPress is the plugins. You possibly can consider them as apps, they usually assist add further options and performance to your web site.

As an illustration, there are plugins for creating backups, enhancing safety, boosting pace and efficiency, beginning an internet retailer, and extra.

That stated, there are over 59,000 free and paid plugins that you need to use. This could get overwhelming for brand spanking new customers who don’t know which plugin to select and set up.

That will help you out, listed below are among the prime plugins we suggest utilizing in your WordPress web site:

WPForms – It’s the greatest type builder for WordPress. You possibly can simply create various kinds of varieties and add them to your web site. For instance, it helps you to create easy contact varieties, fee varieties, surveys, registration varieties, and extra.
MonsterInsights – It’s the greatest Analytics plugin for WordPress. You possibly can join Google Analytics to WordPress with out modifying code utilizing MonsterInsights. Plus, it helps you learn the way individuals behave in your web site, the place they arrive from, which hyperlinks they click on, and uncover different helpful insights.
OptinMonster – A robust conversion optimization and lead era toolkit for WordPress. You possibly can create totally different campaigns to develop your e mail record, get extra leads, and improve gross sales.
Duplicator – It’s the greatest WordPress backup plugin. You possibly can create backups of your WordPress web site and retailer them on the cloud. This fashion, you’ll have a contemporary copy to revive your web site in case there’s a safety breach, or one thing goes flawed.

For extra plugin suggestions, please see our full record of must-have WordPress plugins for enterprise websites.

We hope this text helped you learn to migrate a Google Enterprise Profile web site to WordPress. You may additionally need to see our information on learn how to create a free enterprise e mail deal with and simple methods to extend your weblog site visitors.

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